Our Story

MiMi was established in 2012 in a small village in Hampshire. It was the brainchild of Owner and Director Julianne Moore. Julianne has created along with her sales team a friendly, customer focused shopping experience for customers to purchase Accessories, Clothing, Gifts and Homewares at affordable prices. 



A Multi Award winning company, Julianne and her team are constantly enhancing their customers experience by offering advice and discounts through social media, one to one personal shopping and style advice, cupcake and champagne days and offering a platform for new companies to sell through the MiMi stores. The company also offers an in-store Loyalty programme.


The MiMi experience doesn’t stop there. Each year, Julianne and other members of the MiMi team raise thousands of pounds for charities through different ventures. Just last year, the MiMi team supported a range of events to raise funds for some incredible causes; from themed Garden Parties, Abseiling and even Skydiving. 


The second MiMi store launched in November 2019 in the market town of Wokingham and the new online store launched in May 2020. 


We look forward to welcoming you to one of our fabulous stores or online in the near future!

Love Julianne & The MiMi Team xxx